Why I Started Belinda Rae

Still a student at Temple University in Philadelphia, the “Rae” in the beauty brand was looking for a unique way to display her creativity.

That woman was me. There, I found myself surrounded by designers, aestheticians, and other corporate professionals like myself, with the desire to collaborate and innovate. Looking inspiration, I traveled to Thailand, Beijing, Bali and Italy. I was surrounded by color, history, and passion, which cultivated a burning desire to tap into my artistry. The travelling became a wanderlust and cultivated an appreciation for humility and all things of beauty. Inspired by a sea of luxury, there cam the commitment to creating a high-end yet modest product, inclusive of all women, regardless of faith or ethnicity.